Miss Macaroon, Birmingham

Road Testing Delicious New Flavours at Miss Macaroon, Birmingham

When I was recently invited to attend a tasting evening at Miss Macaroon, Birmingham, I did a little excited kitchen dance. I discovered Miss Macaroon only a few months ago and fell instantly in love, so was very much looking forward to the opportunity to try some brand new flavours for the Spring range.

Miss Macaroon is located in the Great Western Arcade, directly opposite Birmingham Snow Hill Station, which also happens to be the way Mr Mack goes home from work every day, hint hint! As you approach the shop you can’t help but smile and be drawn in by the beautiful displays of bright colours in the window. I know that Mini would love a trip here to see the colours and to sample a tasty treat too.

Miss Macaroon, Birmingham

We were greeted by Rosie Ginday, founder of Miss Macaroon by a delightful glass of Prosecco or Elderflower fizz, which she also described how to make yourself from scratch. Rosie was genuinely lovely and her passion for her product and her work shone through as she proudly talked to us about the company and the fantastic work it does for the local community. Miss Macaroon is set up as a social enterprise and aims to provide young people with opportunities to build careers and self confidence throughout her programmes and collaborations with other local businesses, such as John Lewis and Hotel du Vin to name just a few.

Miss Macaroon, Birmingham

The purpose of the evening was to help Rosie choose and refine the new flavour range for the macaroons. The theme was focusing on superfood ingredients so that you not only get an indulgent treat but also some hidden health benefits too.

The macaroons were presented in pairs and we were asked to vote for our favourite each round. First up was Yuzu and Elderflower and Yuzu and Black Sesame, which was also dairy free. I’d not tasted Yuzu before however Rosie described it as a Japanese fruit with a slightly creamy citrus flavour, which was spot on. They were both delicious, I slightly preferred the Elderflower macaroon as Elderflower is a top flavour favourite for me. The Black Sesame macaroon was also delicious and wasn’t quite as sweet so would be good for those that don’t like overpoweringly sweet flavours.

Miss Macaroon, Birmingham

Yuzu and Elderflower, Yuzu and Black Sesame

The second pairing of macaroons was Super Cacao and Passionfruit (dairy free) and then Mango and Cinnamon, also in a chocolate shell. I enjoyed the flavour of the Mango and the warmth that came from the Cinnamon but agreed with the group that there could have been more to add a more powerful punch. My favourite of this pairing was definitely the Super Cacao which had a rich, creamy and indulgent chocolate flavour but with a slight bitterness to it, I could imagine eating a few of these.

The final macaroons featured Baobab, the first being Wild Blueberry and Baobab and the second Fresh Raspberry and Baobab. The colour of both of these were so bright and deep, particularly the Blueberry one with the contrasting colour of the filling, which looked so inviting. The Wild Blueberry and Baobab macaroon won this round for all of us, it had such a lovely fresh tasting filling that was so moreish. The Fresh Raspberry was enjoyable however, for me I didn’t get the specific Raspberry flavour, instead it was more of a general vanilla type sweetness.

Miss Macaroon, Birmingham

Wild Blueberry and Baobab, Fresh Raspberry and Baobab

The textures of all of the macaroons I tasted were just incredible and the best I’ve ever tried, with a gorgeous thin crispy shell before you sink into the creamy centre that has just the right balance of chew and softness.

All of the macaroons are gluten free, and some of the range are dairy free too. They are also all between 53 -68 calories each which really surprised me as they feel so indulgent and I would’ve thought they would have been a much naughtier treat than that. There is a great range of flavours at the shop which changes seasonally with new and exciting flavours appearing regularly.

I really enjoyed my evening, thank you Miss Macaroon, and can’t wait to see the final verdict on the new flavours.

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